Where plus size fashion meets fearless self-expression

Our Story

Born from a passion for inclusive fashion, Bold Fit Store emerged to fill a gap in the market – stylish plus size clothing that doesn’t compromise on fit or flair. Based in Liverpool but serving fashion-forward women globally, we’ve grown from a local boutique concept to an international online destination for curve-celebrating style.

Our Mission

To empower women to dress their curves with confidence by offering:

  • Trend-led plus size collections that actually fit
  • Quality fabrics designed for real bodies
  • Special occasion pieces that make you shine
  • Everyday essentials with thoughtful details

Why Bold Fit Stands Out

Fit That Flatters

Our high-waisted trousers and midi dresses are engineered with curve-hugging silhouettes that smooth and shape, while our evening tops feature strategic draping to accentuate your best assets.

Versatility Meets Value

From day-to-night transitional pieces like our bestselling cold shoulder tops to special occasion glam, we design items that work harder for your wardrobe – all at surprisingly accessible prices.

Details That Delight

Discover thoughtful touches like adjustable waistbands, breathable stretch fabrics, and flattering necklines across our collections – because feeling good shouldn’t require compromise.

Our Promise to You

We understand the frustration of limited plus size options that sacrifice style for size. That’s why every piece in our collection – from our signature vests to statement evening wear – is designed to:

  • Celebrate your shape with confidence-boosting fits
  • Transition seamlessly from work to weekend
  • Offer premium quality without premium prices
  • Deliver consistent sizing across all styles

Ready to experience fashion that fits the real you?

Explore Our Collections

Join Our Community

Beyond clothing, we’re building a movement of body positivity. Connect with us on social media for styling tips, new arrival alerts, and conversations about confident living at every size.

Have questions? Our Liverpool-based team is always happy to help at [email protected].